Benefits made personal.

Hey! We’re ThrivePass. We’re here to make benefits feel personal again, with thoughtful experiences that meet people where they are.

August, 2014
ThrivePass Founded

ThrivePass came from our sister company, Wishlist Rewards. In 2014, Wishlist joined Boulder's "Boomtown" accelerator, giving the founders the opportunity to launch ThrivePass as its own separate company.

January, 2016
Expanding Well-being

ThrivePass expanded its definition of well-being to include physical, emotional, mental, and financial wellbeing.

September, 2017
Expanding Offerings

Moving into the TPA realm was the right move for ThrivePass’s growth. We joined forces with Flex Compensation in Minnesota.

February, 2019
Tuition Reimbursement Product Launch

Determined to offer a robust Benefits Suite, ThrivePass expanded to the world of Tuition Reimbursement.

March, 2019
New CEO

With growth in mind, ThrivePass welcomed Andreas Deptolla, our co-founder, as our new CEO!

April, 2019
New COO

After being involved in various projects with ThrivePass, Ryan Tacke, expert in the TPA market joined our team!

October, 2019
AON Panel

AON adds ThrivePass to the exclusive panel used to service their clients for FSA, HSA, HRA, and COBRA.

July, 2020
PrismHR Partnership

PrismHr and ThrivePass join forces to enable the PEOs to provide competitive benefits to their clients.

January, 2021
Launch COBRA DE

April, 2021
Debut episode of PEO Podcast airs

January, 2022
Sun Life Agreement

Sun Life and ThrivePass reached an agreement to help employers with Vaccine Verification and COVID Test Tracking through ThrivePass’s proprietary software.

April, 2022
New CEO

Ryan Tacke led ThrivePass as COO since 2019. In April 2022, we welcomed him as CEO! He leads operations, development, product, and sales initiatives.

April, 2022
New President

Andreas Deptolla, ThrivePass co-founder, transitioned from CEO to President! He focuses on strategic partnerships, marketplace development, and stakeholder management.

May, 2023
Colombia Office Established

We expanded our global footprint, opening an office in Pereira, Colombia. It's a key part of how our team supports our Spanish-speaking participants engage with their benefits.

February, 2024
New COO

We were thrilled to welcome our new COO, Mary Hazen, to the ThrivePass team.

Our values.

At ThrivePass, we care—about our team, our customers, and every interaction. We’ve distilled this commitment into our four core values: courageous, accountable, resourceful, and engaged.
C
Courageous

Have the confidence to think differently, innovate, and act.

  • Challenge defined boundaries to encourage innovation and take calculated risks.
  • Think of challenges as learning opportunities; be open to change.
A
Accountable

Take responsibility for impact (not just intent) by honoring commitments, escalating risks early, and fixing root causes.

  • Provide and invite feedback in an honest and respectful way.
  • Be self-aware, understand how your actions affect team and organizational dynamics, and act with integrity.
R
Resourceful

Exercise critical thinking and use available resources to create opportunities and solutions.

  • Collaborate across teams and seek diverse perspectives to learn from others, tap shared expertise, and find effective solutions.
  • Apply creativity when considering solutions.
E
Engaged

Actively lead: own everything in your lane, prioritize and execute, driving results with clarity, discipline, and humility.

  • Understand how your role impacts your direct team, the broader ThrivePass team, clients, and members.
  • Pursue mastery in your work.

Our offices.

Denver, CO
This location is ThrivePass’ headquarters. ThrivePass started its journey in Boulder, CO but quickly outgrew the space and moved to the bustling city of Denver.
Minneapolis, MN
This location was opened as part of an acquisition in 2017. We're excited to have a location in the midwest where many of our clients and brokers can also be found.
New Delhi, India
In the heart of New Delhi stands ThrivePass’s India office, where all of our developers are located. Team India has now expanded to our People & Culture, Design, and Operations teams!
Pereira, Colombia
In 2023, we proudly expanded our global presence with the opening of a new office in Pereira, Colombia. Nestled in the vibrant Centro Comercial Parque Arboleda, this location plays a pivotal role in how we support our Spanish-speaking participants—ensuring they feel confident and connected as they engage with their benefits.